Pegah 70th Anniversary Campaign

The brief was to celebrate Pegah’s 70th anniversary through nostalgia and highlight the brand’s long-term connection with Iranian people. The main idea was to recreate childhood milk memories by using archive-style portraits of kids in different iconic locations across Iran, holding the classic Pegah milk bottle. I worked as the Art Director on the project, and it was executed as a full 360° campaign. The production was AI-assisted, generating over 8,700 images to reach the final artworks with faster turnaround and lower production costs compared to a traditional shoot