Character Design for Hamrahe Man App

The brief was to communicate that Hamrahe Man provides personalized offers and tailored bundles for each user. The main concept was inspired by how people usually set their own photo as their phone wallpaper, so the characters were designed to look fun and appealing at first glance, while the “head” of each character is actually a smartphone screen showing the user’s personal wallpaper. I worked as the Art Director on the project, delivering an initial set of three characters in a digital key visual with a scalable system that could expand to different ages and personas. The production combined Midjourney, Dzine AI, and Photoshop.