Bank Sepah Qarz-al-Hasanah Festival

The brief was to communicate the concept of Qarz-al-Hasanah (interest-free loan) in a simple and relatable way, focusing on home-based businesses. The core idea used a piggy bank as a universal symbol of saving and lending, while revealing its interior as a real miniature workspace representing a home occupation. A coin entering from the top acted like a beam of light, symbolizing support and growth for small businesses. I worked as the Art Director on the project, delivering a series of campaign key visuals. The production combined digital painting and AI-assisted workflows.