Shibababa Croissant – Back to School Campaign

The brief was to develop a Back to School campaign as a continuation of Shibababa’s previous launch direction, with mandatory use of the brand mascot across all visuals. The main idea was to refresh the look by converting the mascot into 3D and building each key visual as a short narrative scene where the mascot and the croissant play the main roles. I worked as the Art Director on the project, delivering a set of key visuals mainly designed for outdoor advertising. The production combined Midjourney, Dzine AI, Photoshop, and photomontage.