Snowa FIFA World Cup 2022

The brief was to create a World Cup campaign for Snowa built around a limited-time promotional opportunity. The main idea came from the slogan “An Exceptional Moment,” which works both as a football reference and as a message about the short festival timeframe. The key visual shows a dramatic goalkeeper save from a unique goal angle, while the ball is designed as a discount percentage symbol to directly communicate the promotional offer. I worked as the Art Director and 3D Artist on the project, and also supervised the model photoshoot. The campaign was executed as a full 360° rollout, and the visuals were produced using 3D and advanced photomontage